Swedish Police – Domestic Crimes Campaign
“Come to us”
Being subjected to threats or violence by someone close to you is one of the most devastating experiences a person can endure.
But many don’t even see it as a crime.
Sure, being threatened and called degrading names feels awful – but is it illegal?
With the campaign "Come to us", the Swedish Police addressed victims and witnesses directly – urging them to recognize these acts as crimes and to take the difficult but vital step of reporting them.
The campaign was powerful and deeply moving.
It sparked national conversation, and one editorial in Svenska Dagbladet wrote:
“This is exactly what I want my tax money to go to.”
Swedish Police – Recruitment Campaign
The fast pace. The tough challenges. The difference you can make.
These were the core elements of our campaign to attract more applicants with the right qualities to the Swedish Police Academy.
The campaign focused on conveying the intensity and purpose of police work – and was primarily launched through social media platforms to reach a broad and relevant audience.