SOS Childrens Villages
The Gift of Nagging
SOS Children’s Villages works to ensure that more children growing up alone get the one thing every child needs: a safe, stable adult who’s always there.
And being “always there” inevitably includes those everyday moments – like bedtime routines, tooth brushing reminders, and homework negotiations.
That insight became the heart of our campaign:
Nagging – the most beautiful gift of the year.
We packaged this universal parenting truth as a Christmas campaign, running across outdoor, TV, radio, and social media – with an extra boost from SOS Children’s Villages’ partners, who shared the message with their own customers