SOS Childrens Villages

The Gift of Nagging

SOS Children’s Villages works to ensure that more children growing up alone get the one thing every child needs: a safe, stable adult who’s always there.

And being “always there” inevitably includes those everyday moments – like bedtime routines, tooth brushing reminders, and homework negotiations.

That insight became the heart of our campaign:
Nagging – the most beautiful gift of the year.

We packaged this universal parenting truth as a Christmas campaign, running across outdoor, TV, radio, and social media – with an extra boost from SOS Children’s Villages’ partners, who shared the message with their own customers

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