Swedish Work Environment Authority
Fighting stress-related mental illness at work
Stress-related mental health issues – often referred to as “burnout” – are one of the fastest-growing public health problems in Sweden.
In March 2016, the Swedish Work Environment Authority introduced a new regulation addressing working hours, workload, and workplace harassment.
Our mission: Raise awareness of the regulation and encourage employers to download or order it.
We created the documentary film:
“The Challenge – a film about toxic work stress”,
and launched it like a major cinematic release.
The result?
Over 300,000 unique views, and just as many downloads and orders of the regulation itself.