Stockholm University

Concept: Statistics – the knowledge behind the future

Statistics is the hidden engine behind much of the technology currently revolutionizing our world – and the driving force behind what's still to come.

This campaign aimed to inspire more students to pursue studies in statistics by connecting the subject to the exciting fields of AI, machine learning, data science and beyond.

We highlighted these forward-looking areas and showed that behind every innovation, there's a powerful, often overlooked tool: statistics.